Screens, at the time of writing
Detail, 2026
WHY
Dynamic Content transforms the site search experience from a hunt for the right content to a personalized web page built as you wait.
Clicking the sparkle button opens a familiar chat interface that reads a user question, finds the content that answer it, and builds a fresh page.
Most importantly, everything is constructed from patterns that already exist. It uses interfaces that users are already familiar with in WordPress. Your design system and the patterns you designate assemble pages in real time.
In the field, 2026
WHAT YOU LEARN
What makes Dynamic Content special is the user intent it captures. A conversation, in the visitor’s own words, lets you find out what people came for, not just what they typed. On the backend, you get content insights, audience insights and chat insights.
Content Insights turn the questions your site answers badly or not at all into clarity about what to write next. You go from guessing what users are looking to answer to a data-backed case for what you should be writing.
Audience Insights groups the people asking into segments worth naming, and flags the ones worth a follow-up. Instead of guessing at segments, Dynamic Content helps you build out lookalike audiences and segments to target with specific campaigns.
The demo is a great way to see how it looks to a user. It runs on a real site with real content, so ask it something and watch what comes back.
Today, Dynamic Content composes an answer for one visitor and then discards it. Next, we want to take the layouts the AI designs and create a way to make them permanent and indexable for SEO and AEO. We call it “promote to draft” and it will do just that, take a layout from a conversation (or collection of conversations) and turn it into a draft that can be reviewed and published.